Smart Phone Market Share

Can Microsoft Bridge Australia's Two-Tier Business Smart Phone Market?

Developments in mobile technology, from the launches of broadband 3.5G networks to the proliferation of smart mobile devices, have taken Australian enterprise mobility movements to new heights in the past 18 months.

Smart Phone Market Share

Australian-based telecom market researcher Telsyte has recently released a report titled "Australian Business Smart Phone Vendors, 2007 Competitive Analysis" based on interviews with executives Australia's six leading smart phone suppliers: Nokia, RIM, Palm, Motorola, i-Mate and Sony Ericsson.

Telsyte research finds that the Australian business smart phone market is two-tier, with the first tier dominated by proprietary operating system device vendors Nokia and RIM. · Mobile email continues to reign supreme as the number-one mobile business application among corporate Australia. · Three-quarters of one million smart phones will be shipped in Australia in 2007, constituting 8% of all mobile phone shipments. · Nokia scores high in fixed-mobile functionality, offers the most comprehensive features incorporating consumer and enterprise functionality, and performs extremely well on brand awareness.

RIM also scores well in device manufacturing and application customisation.

· Both Sony Ericsson and Motorola have a weak line-up of business smart phones. · All smart phone vendors are adopting a wait-and-see approach with respect to WiMAX support in devices. · The battle of mobile operating systems is still on, with half of business users undecided.

While Nokia and RIM dominate the business smart phone market currently, very strong interest in Microsoft Windows as the mobile operating system of choice is providing tier-two device vendors an opportunity to emerge in this fast-growing market.

For business users, Telsyte recommends standardising operating systems to create synergies and optimise costs across platforms, and planning for fixed-mobile convergence.

The iPhone Has Changed the Smart Phone Industry Forever

The iPhone become such a desired product because it enabled the consumer to do so many more sophisticated functions on it, when compared to a normal cell phone. When it was first introduced, there were other smart phones on the market, but they did not allow the end user to complete nearly as many tasks as the iPhone did. Because of this, along with Apples marketing and reputation, the iPhone was able to take a huge share of the market away from the previous industry leaders like Nokia, Motorola, and Samsung.

Each and every company that competes in this industry knows that the only way to be successful is to grad a large share of the smart phone market. Nokia's sales were hurt so bad by the iPhone that they have stopped producing smart phones that used their operating system, and have instead switched to one that they are obtaining from Microsoft. The iPhone is certainly the industry leader in the smart phone market at this time. Only time will tell if Apple will be able to maintain their huge market share in the future.

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